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2012.12.21

A JAPANESE culture that the whole world
is taking notice of. The latest in !

The gal is a Japanese culture that the whole world is intently focusing on. We'll show you some SPOTS where you can find out what's trending “now” in gal fashion. Filled with information on this season's trends!
(Top photo:10sion)

Come here to find out what's trending among gal!
Gal Cafe 10sion

There are also many tourists who come here as well. Depending on the day, there are also staff who speak English.

For lovers of gal fashions or if you're just getting into it, this is the first place you should check out. Gal Café 10sion is a store that opened this year in Shibuya, the town where gal gather. Its main sales point is that gal will wait on you using gal-speak, as if you were their good friends.

When we asked Ms. Kyon (top photo, center), who says she's been a gal since junior high school, about what she thinks is fun about being a gal, she replied, “I love all the brands that I can find in SHIBUYA109. I get worked up just by wearing gal clothing! When I put on fake eyelashes, I start feeling great too!”

On this day, Ms. Kyon's fashion was based around a fake leather skirt, which is in vogue at the moment. Staff member Ms. Asamin (top photo, right) is coordinates her look with black, the popular color this fall and winter. Ms. Aitan (top photo, right) sports the trendy gradated hair coloring.

Once you come here, not only will you find out the latest in gal fashion, but also gal-speak, makeup and trends. If you want to experience “real” gal, stop by this cafe!

On the left is the “Hisaro-rock” (hisaro is an abbreviation for hiyake-salon, Japanese for a tanning salon. 1,350 yen) based on a tanning salon motif. On the right is the “Dekame (large eyes) rice” (1,200 yen). It is made to appear like a large color contact lens, a favorite with gal and the staff draw a “large eye” using ketchup. When you order these or anything on the menu, the staff will respond with a “chorizaasu!” (gal-speak for thank you)!

There's also an “eye make up experience” menu item!

There are items on the menu that allow you to experience gal makeup, complete with fake eyelashes, starting at 3,500 yen. There's no doubt you'll be able to achieve your most powerful “eye power” ever! The “droopy eye” makeup seems to be particularly popular now!

BEFORE

AFTER

10sion

7F KN Shibuya 2 Building, 13-9 Udagawacho, Shibuya-ku, Tokyo TEL: 03-6416-0419 Hours: 12:00 - 24:00
*Cover charge for men only - 1,000 yen (1 hour)
http://galtpop.jp/

New SHOPS are HOT at SHIBUYA109, the Mecca for gal!

If you want to get your hands on gal items, then head straight to SHIBUYA109. There are close to 100 apparel shops alone and it is a building filled with fashion that is constantly at the forefront of Shibuya style fashion.

The HOT news at SHIBUYA109 are the seven new apparel shops that debuted this season! Let us provide you with the latest shop information and gal fashion trends.

TWNROOM(4F)

A brand that started this April and is receiving a lot of attention. The store features items that add a little “trendy spice” to basic items. Coordinate your wardrobe with these mode type casual items and you'll feel like you're on the fashion runway every day!

Big silhouettes are in for this season's knits. The dolman sleeves on these knits give them an adult feel. Knit - 5,985 yen

Furs and other fluffy items are the rage this season! Coat - 9,975 yen

Cat ear hats are extremely popular right now, but with most being caps, this hat will give you an advantage over everyone else. Hat - 3,990 yen

Avan Lily(5F)

This is also another brand born this year. Model and celebrity Yukina Kinoshita is the producer of the brand and it shows, being popular with a wide range of women young and old. The two keywords for the brand are “rock” and “vintage”!

The top selling outerwear also feature big silhouettes! Coat - 12,600 yen

Military style fashion is rapidly taking over the town. The animal designs on the apparel are also popular. Coat - 18,900 yen, knit - 6,930 yen

There are also a wide variety of accessories. The animal print items like those in the center are booming right now. Animal print bag - 9,975 yen

GYDA(7F)

Yuria Kushido, known as a fashion leader and frequently featured in magazines, is the producer for the brand. The main items for this season are sexy styles that are casual but go well with bright red rouge. Get your hands on edgy, cool items!

The number one recommendations are these leggings with fashionable leather and the knits! Leggings - 4,480 yen, Knit - 5,980 yen

The popular big knits are also popular in the store as well. Knit - 6,980 yen

To finish your coordinated look, try these studded items, highly popular this season. Necklace - 1,980 yen and up

ENVYM(7F)

The theme for this brand that debuted this fall is an “adult ROCK STYLE.” The items are mainly monotone or have a vintage style. This is their only brick-and-mortar store, so if you want to enjoy your own personal style of fashion, GO!

This brand highly recommends layering! Blouse - 5,985 yen, Vest - 9,345 yen

Just throw on the fur x big silhouette coat and you've got the latest in coordinated fashion. Fur coat - 11,340 yen

The caps with patches are a big hit in the shop. Cap with patches - 2,940 yen

RESEXXY(7F)

RESEXXY shows off an urban, sexy, yet refined style. This is the only store in Tokyo where you'll find the brand. With a wide variety of items, there are even items you can wear to the office as well!

The entire look costs 8,925 yen. There are luxurious looking items at reasonable prices.

A lady-like way to wear a winter staple, the down coat. Down coat - 13,965 yen

We found the popular cat ear motif here as well! Hairband - 1,996 yen

galaxxxy(B1F)

This brand creates a pop world inspired by music and anime. With monotone being the the theme for the majority of items in the 109 shops this season, this is the place to go for vivid colored items!

Fur items, the latest trend, turn out like this when galaxxxy puts their twist to them! Fur coat - 13,400 yen

To wear this brand popular with Harajuku guys and girls like gal would, it's best to coordinate your fashion without hiding the lines of your legs. Knit - 6,825 yen

MINT NeKO(6F)

This is a store that is visited by a lot of international tourists. Some products available here are born from collaboration mainly with popular “visual” style artists! The original cat character is also unique.

Get on the cat motif trend with this relaxed cat backpack. Backpack - 8,925 yen

Make an impact with rabbit ears! Scarf - 7,140 yen

SHIBUYA109

2-29-1 Dogenzaka, Shibuya-ku, Tokyo TEL:03-3477-5111 (main) Hours: 10:00 - 21:00 (shopping)
http://www.shibuya109.jp

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