Visit Japan > fashion > Tokyu Plaza Omotesando Harajuku Vol. 1 - The new trendsetter in fashion and culture!

2012.05.25

Tokyu Plaza Omotesando Harajuku Vol. 1
- The new trendsetter in fashion and culture!

The hottest spot in Fashion City Omotesando and Harajuku is Tokyu Plaza Omotesando Harajuku. We’ll be showing you all about this new facility that just opened on April 18, 2012. You don’t need to be a fashionista to get excited about visiting this wonderful fashion funland!

A primary fashion spot, perfect for sightseeing and shopping

Tokyu Plaza offers a variety of shopping. There are 14 apparel shops, 7 general fashion stores, 4 lifestyle stores, and 2 cafes/restaurants.

“Tokyu Plaza Omotesando Harajuku” is located at the Jingumae intersection where the sophisticated haute couture of Omotesando meets the young, fresh, unique fashions of Harajuku. That’s why you’ll only find the most trending fashions here! Tokyu Plaza Omotesando Harajuku is attracting a lot of attention as a center for showing the world Japanese fashions and culture.

Another draw is the easy kind of access you would expect from a new landmark. It’s only four minutes on foot from JR Harajuku Station, a one minute walk from subway Meiji Jingumae Station, and a seven minute walk from subway Omotesando Station. Across the way you’ll see Laforet Harajuku, and just a few minutes walk away you’ll find the Omotesando Hills commercial complex and Meiji Jingu Shrine, making Tokyu Plaza perfect for sightseeing and shopping! Floor guides are offered in Chinese, Korean, and English for overseas travelers.

Let’s have a look at four great points about Tokyu Plaza Omotesando Harajuku.

Point 1
A mini-resort? A funland? Tokyu Plaza offers a rooftop terrace and artistic décor

The rooftop terrace is not only relaxing, but was designed to purify the surrounding air as well. It’s just another feature of this innovative facility.

Tokyu Plaza Omotesando Harajuku was built to be a fashion funland, offering a variety of attractions besides just shopping!

The biggest point would have to be the Omohara no Mori rooftop terrace on the 6th Floor. This verdant relaxation area was built to so that Tokyu Plaza would be in harmony with nature. It feels so much like a resort, you won’t believe that you’re still in the center of Tokyo.

Enjoy a drink from the Starbucks near the entrance of the terrace and relax. And on the 7th Floor you’ll find the casual restaurant bills, where you can look out over the terrace from the windows.

The rooftop terrace is home to 34 trees and over 50 kinds of wild plants for a truly relaxing spot.

At night, the terrace is lit up for an otherworldly experience. One of the charms here is that you’ll see a different Omohara no Mori depending on the season, time, and weather.

The artistic décor is not to be missed either. For example, at the entrance you’ll find a mirrored escalator that makes you feel like you’re in a kaleidoscope! The mirrors reflect other visitors, as well as the time and the season, for an ever-changing view. The shops all have a well-honed sense of interior design and décor for a fun, casual shopping experience.

The interactive artistic entrance. Pass through the kaleidoscope and leave the everyday world behind for a surreal shopping experience.

On the 3rd Floor past the entrance you’ll find a large wooden objet d’art. From the basement to the 2nd Floor you’ll find three flagship stores that you can access directly from the street.

Point 2
Offering the world’s top stores and brands for the first time in Japan! Introducing three hot stores

Of the many stores at Tokyu Plaza, there are three hot stores facing the street. They stretch from the basement to the 2nd Floor, and are definitely worth a look. Stop by to find the latest fashions!

The SHEL’TTER TOKYO, a global flagship store that brings the world food, clothing, and fun

All brands share two traits: stylish and cool. Enjoy mixing and matching brands!

The flagship store for Baroque Japan Limited, a Japanese apparel company selling moussy, SLY, and many other popular brands. The shop was designed on the idea of providing shoppers with “food, clothing, and fun” through the meeting of fashion and culture. You’ll find not only their apparel, but select vintage items, sweets, cosmetics, lifestyle products, books, CDs, and a wide-variety of other items as well. You’ll find kids’ fashions at RODEO CROWNS WIDE BOWL on the 3rd Floor!

Avan Lily, a popular brand that debuted this season, was quickly featured in ViVi, with, and other magazines. You’ll find laid-back apparel that lets you create unique fashions. Cardigan JPY 8,925, T-shirt JPY 3,990, others.

ENFÖLD is a new brand as well. It’s unique for its high-quality feel and minimal mode design. The demure, graceful design that follows your every curve looks to have been inspired by Japanese culture. Collarless jacket JPY 37,800, others.

You’ll also find many limited edition items and collaborations. The mannequin above is wearing a T-shirt made jointly by SLY and photographer Mika Ninagawa (with matching design tote bag JPY 5,775).
©Ninadeji by Mika Ninagawa

An Asia first! The world’s largest Tommy Hilfiger flagship store

This expansive shop features classic American décor.

Tokyu Plaza features the largest flagship store for Tommy Hilfiger, a popular preppie style brand with a hint of fun. This is the only place in Asia where you’ll find their line-up of golf and denim lines, as well as their runway collection and other items! You don’t have to be a Tommy Hilfiger fan - if you love fashion, don’t miss stopping by!

Nautical styles are perfect for summer! Cardigan JPY 14,700, shirt JPY 15,750, others.

Tommy Hilfiger features a kids line as well, making it the one stop shopping source for the family. Trench coat JPY 17,850, T-shirt JPY 5,250, others.

Men’s tailored semi-custom products, only available here.

American Eagle Outfitters, an American casual brand in Japan for the first time

A complete line-up, from XXS to L sizes in a variety of colors.

This is the American denim retailer American Eagle Outfitters’ first shop in Japan. The secret of their success is casual, colorful designs at an affordable price. They feature a complete line-up of ladies’ and men’s clothing. This store is sure to be a hit in Harajuku, home to many fast fashion brands!

You can’t stop at just one - T-shirts from JPY 1,590. This season vivid colors are in.

One-pieces from JPY 2,990, and sandals from JPY 1,990. Denim items available from JPY 4,990 as well.

On the 2nd Floor you’ll find aerie, a sister brand for lounge wear. Brasseries JPY 3,490 - , panties JPY 790 - 1,290, others.

Tokyu Plaza Omotesando Harajuku

4-30-3 Jingumae, Shibuya-ku, Tokyo Tel: 03-3497-0418 Hours: 11:00 - 21:00 (B1 - 5th Fl.), 8:30 - 23:00 (6th & 7th Fl. Restaurants)
http://omohara.tokyu-plaza.com/

*Products, prices, and service at these stores subject to change.

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