Tokyu Plaza Omotesando Harajuku Vol. 2
- The new trendsetter in fashion and culture!
In Vol. 1, we talked about the hottest new shopping spot, Tokyu Plaza Omotesando Harajuku. In Vol. 2 we’ll be talking about fashion as well as the perfect information for finding souvenirs. Whether you’re into elegance or the nitty-gritty of Tokyo culture, this issue is for you!
Point 3
Get to know real Japanese trends in shop after shop of popular brands!
(above) Choosy chu features affordable prices. Left, a limited edition striped sleeveless one piece by the popular brand dazzlin (JPY 6,930).
(below) Cat face print T-shirts (JPY 3,990) can be mixed and matched with any style to suit any taste.
In addition to the shops facing the street, there are 11 other trendy apparel shops to choose from. We’ll look at three shops that offer many currently trendy Japanese brands.
First, there’s choosy chu, a select shop featuring Harajuku and Shibuya fashions. Whether you’re into magazines like ViVi or Ray, or if you prefer mina or non-no, you’ll find something you like at choosy chu. This choosy chu specializes in the kind of reworked vintage clothing often found in Harajuku fashions. If you’re into Japanese fashion culture, don’t delay - check it out!
If you prefer a little more stylish adult look, then check out Roomy’s. You’ll find Royal Party, Spiral Girl, Miia, and other fashions featured in ViVi and other women’s magazines. For sexy yet reserved fashions, don’t miss Roomy’s.
Or, if you’re the more cutesy Tokyo fashion, then HUMOR SHOP by A-net is for you. You’ll find ZUCCa, Tsumori Chisato, Né-net, and other fashions from A-net that are popular in Asia. This is the first physical store from the HUMOR online shop (http://www.hmr.jp). Perfect for enjoying a more dressed-down occasion.
You’ll find limited edition items at each store, so be sure to check them out. Stop by for a little something out of the ordinary!
This is Roomy’s. Pictured is a casual, elegant striped one piece JPY 6,825, others.
Roomy’s also specializes in punchy designs. You’ll be delighted with their affordable popular clutch bags - JPY 5,000 and under!
You’ll find men’s clothing as well at HUMOR SHOP by A-net. This ladies’ kuskus pink T-shirt (JPY 3,990) is a special color to commemorate the shop opening.
You’ll find a complete line-up of goods featuring Nya, Né-net’s popular character. The pink T-shirt (JPY 4,515) is a limited edition color!
You’ll also find plenty of other trendy shops as well. Let’s look at the latest fashions from some newcomers and see what they have to offer.
If you’re looking for single layer feminine clothing, check out Rione Duras.
At LOAVES, you’ll find a wide-selection of casual and resort-style clothing.
JugeETTA appeals to dainty tastes with lace and floral patterns.
Goa leans toward nomadic-looking vintage clothing.
Shield your eyes from the neon colors! Rady specializes in eye-catching colors.
Charms, featuring fashions perfect for the beach or a party.
LABORATORY WORK ReCurrent, for elegant, natural designs.
Cheek by archives is for women who like the latest trends.
Point 4
Unique variety stores for the perfect souvenir!
(above)You’ll find it all at Hands Be! Here are yarn dolls that look like daruma and kokeshi dolls. Large dolls JPY 3,990, others.
(below)Unique handmade candles in dreamy colors. Parfait candles JPY 2,940, others.
Tokyu Plaza Omotesando Harajuku features more than just fashions. On the 5th Floor, you’ll find unique stores selling many Tokyo-style goods.
For example, at Hands Be you’ll find many unique products, from stationery and natural cosmetics to goods produced by Japanese artists.
iPhone and iPad users will love the specialty AppBank Store for accessories. With over 2000 products, you’re sure to find the perfect iPhone cover for you!
And if you like Japan’s anime and manga culture, then be sure to stop by Tokyo’s Tokyo, where you’ll find comics, toys, and apparel. The store is decorated with word balloons and manga comic panels to tickle the heart of manga fans everywhere.
The AppBank Store, designed to be colorful, fun, and cute, features pop items that will catch your eye and your heart!
These are popular items - with just one push of the case shutter button, you can use your iPhone just like a real camera. JPY 3,980
The entrance of Tokyo’s Tokyo. Artistic comic word balloons become screens showing lines from famous manga. Snap a photo below them for a supremely Tokyo memory.
Inside, you’ll find shelves that look like comic panels and a word balloon style display space! Almost every month you’ll find some anime or art inspired event for a special visit each time!
Tokyu Plaza Omotesando Harajuku
4-30-3 Jingumae, Shibuya-ku, Tokyo Tel: 03-3497-0418 Hours: 11:00 - 21:00 (B1 - 5th Fl.), 8:30 - 23:00 (6th - 7th Fl. Restaurants)
http://omohara.tokyu-plaza.com/
*Products, prices, and service at these stores subject to change.
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