"Kit Kat" is a chocolate candy that was created in Great Britain in 1935 and is loved by people around the world, regardless of generation. "Kit Kat Chocolatory," the world's first Kit Kat specialty shop, opened in the 1st basement floor of SEIBU IKEBUKUROHONTEN. As it is positioned as a Kit Kat specialty shop with Mr. Yasumasa Takagi, the owner-chef of "LE PATISSIER TAKAGI," responsible for the overall supervision, large numbers of candy and sweets lovers are crowding to this shop day after day, seeking premium items that can't be found anywhere else.

"We've expressed aspects such as the discerning nature and warmth of a chocolatier, as well as with the sense of excitement you'd find at a chocolate factory," explains Ms. Kamei, the spokesperson. Just as she says, you'll be charmed by the shop's layout, which overflows with playfulness.

The first product we'd like to focus on is "Kit Kat Sublime Bitter," which is being sold in limited quantities. Thanks to the usage of dark couverture chocolate, which possesses a distinctive tartness and 66% cacao, you can enjoy a mellowness that melts in your mouth, as well as a bitterness that's perfect for adults. For the shop's limited edition "Kit Kat Chocolatory Special" series, under the supervision of Chef Takagi, limited edition products are planned for development at different points in the seasons. Examples include products such as "Kit Kat Chocolatory Special Cherry Blossom Green Tea," which features a green tea paste kneaded into white chocolate, as well as "Kit Kat Chocolatory Special Cream Cheese," a new product (released on February 9) in which the sweetness of chocolate is matched with the richness of cheese. Experience the flavor of Kit Kats with surprising richness.

This is "Kit Kat Sublime Bitter" (300 yen + tax for 1 bar; 3,250 yen + tax for a gift box of 10 bars). It's a hugely popular product that contains dark couverture chocolate, which is used by pastry chefs. Quantities are limited to 300 per day, and 1 customer can purchase up to 3.

This is "Kit Kat Chocolatory Special Cherry Blossom Green Tea" (400 yen + tax for 4 pieces). The green tea flavor gives you a taste of Japan. It has a spring flavor, with extract powder from cherry blossom leaves kneaded into the cream between the wafer layers.

This is "Kit Kat Chocolatory Special Chili" (400 yen + tax for 4 pieces). It has a stimulating flavor, with carefully roasted chili peppers mixed into the cream between the wafer layers. More and more people are getting hooked on its exquisite balance of spiciness and sweetness.

This is "Kit Kat Chocolatory Special Cream Cheese" (400 yen + tax for 4 pieces). It's a new product that was just released in February. By kneading natural cheese powder into the wafers, a high-class flavor has been realized.