Visit Japan > fashion

The gal is a Japanese culture that the whole world is intently focusing on. We'll show you some SPOTS where you can find out what's trending “now” in gal fashion. Filled with information on this season's trends!
(Top photo:10sion)

They’re the easiest to wear traditional Japanese fashion and they’re perfect for fireworks shows and summer festivals! A feature on yukata, summer kimono overflowing with elegance. We deliver the scoop for people who want to try wearing one this year.
(Top image: Tobu Department Store, Ikebukuro)

In Vol. 1, we talked about the hottest new shopping spot, Tokyu Plaza Omotesando Harajuku. In Vol. 2 we’ll be talking about fashion as well as the perfect information for finding souvenirs. Whether you’re into elegance or the nitty-gritty of Tokyo culture, this issue is for you!

The hottest spot in Fashion City Omotesando and Harajuku is Tokyu Plaza Omotesando Harajuku. We’ll be showing you all about this new facility that just opened on April 18, 2012. You don’t need to be a fashionista to get excited about visiting this wonderful fashion funland!

April 19, 2012 saw the opening of DiverCity Tokyo Plaza in the new Tokyo waterfront subcenter area. Here you’ll find everything from the latest fashions to Akihabara culture and famous eateries. DiverCity Tokyo is a hot new mall with all the attractions of Tokyo, and we’ll be introducing these attractions here!

Harajuku is famous as a fashion-conscious city within Tokyo. The fashion that comes out of Harajuku is now receiving attention worldwide as an aspect of “kawaii” culture. In 2011, Harajuku girl icon and performing artist Kyary Pamyu Pamyu made her break worldwide, and her popularity continues to increase. Join us as we take a closer look at this movement! (Top image: Live performance by Kyary Pamyu Pamyu at “HARAJUKU KAWAii!!!!”)

Female students, office workers, and many other women live vicariously through the models in fashion magazines. Women across Japan are looking at models dressed stylishly on magazine covers and yearn to look just like them. This includes magazine models, who are well known from essays and magazines. We'll be focusing here on the influence of magazine models and their popularity, and introduce two main spots in Tokyo that appeal to womens' sensibilities!
(above photo: Marblee)

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